Made for Good
Show content of Why do we support enterprise?
As many as 80% of start-ups do not
survive beyond 18 months (Bloomberg, 2013)
Enterprise plays a vital role in the growth and prosperity of communities around the world. Through history, entrepreneurs have led the way in answering unmet needs. An emerging breed of entrepreneur is using the enterprise model to address issues in society.
From developed to developing world, socially-motivated entrepreneurs and organisations that support social entrepreneurship are providing new ways to tackle poverty, unemployment, inequality, deprivation and other challenges that limit prospects and quality of life.
They are creating change on a local, national and international scale. In Europe alone, one in four new start-ups is a social business. Yet as many as 80% of start-ups do not survive beyond 18 months (Bloomberg, 2013) and the hurdles are even greater for businesses with social goals.
Business knowledge and skills and connections to others can help them build momentum and capacity. They need funding too, but early-stage ventures find it hardest to attract investors. Continuing Deutsche Bank’s long history of championing initiatives that drive positive change in society, we created our global enterprise programme, Made for Good, to help these pioneers succeed.
Show content of What are we doing to help?
Supporting entrepreneurial ventures that create wider social good is a natural extension of what Deutsche Bank does for businesses of every size and purpose, every day, all over the world.
Our global enterprise programme Made for Good draws on this experience to help start-ups and early-stage enterprises – microenterprises, non-profits and commercial businesses – build momentum and capacity.
We provide assistance when these businesses need it most. To equip them to be sustainable in the long run, we focus on their readiness for investment, networks and operating systems and access to funding.
The talents of our employees are at the heart of the support we provide. Employee volunteers advise on business planning, strategy and funding sources, nurture skills and use their personal networks to connect entrepreneurs to others who can help.
We are an advocate for these entrepreneurs too. We use our profile as a global institution to raise awareness of social entrepreneurship and its value to society.
How we build momentum and capacity
| Readiness | Networks | Funding |
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Show content of Where do we focus?
The themes of our Made for Good programme target the areas of greatest impact for social entrepreneurship around the world.
Focus of the Made for Good programme:
| Social enterprise, start-ups and charities | Microenterprise in deprived areas | Technology and innovation |
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| Small scale entrepreneurs in the developing world | Creative industry organisations | |
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Show content of Made for Good video
Please view the Made for Good video on YouTube.
Made for Good projects
The Deutsche Bank Awards for Creative Enterprise put young innovators on the path to success.
Be!Fund supports entrepreneurs in poor areas who want to solve problems that affect their communities.
The Global Goals Lab and the startsocial competition enable social enterprises to scale and professionalise their business footprint.
The Income Generation Programme improves the sustainability of non-profits so they can do more to help those who need it most.
The Kiva US crowdfunding platform provides an opportunity to support businesses that matter to communities.
Cometa Formazione trains a new generation of artisan entrepreneurs.
Achievements 2016 – 2023
> 27,800 social enterprises
> 1.8 million people
33 projects
In 2023, we supported 33 Made for Good enterprise projects in 8 countries.
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