Deutsche Bank’s 3D-Logo is at the centre of attention in the bank’s print advertisements. Depending on intended mes­sage and selected target, the print ads may stage the logo as part of the client’s private or business life, as a meta­phoric symbol or as a mon­umental platform for the performance demanding clients can expect of Deutsche Bank.

Unlimited authen­ticity and connec­tivity are an integral part of Deutsche Bank’s global Brand Communications concept "Winning with the Logo" and market-specific cali­brations deliver the brand to respective target audiences and support Deutsche Bank’s winning Corporate story.

The “Empowering Logo” line builds on grand, premium, energetic and unique visuals that reflect Deutsche Bank’s mission and strengths as a leading global investment bank. [Empowering Logo Ads]
The "Metaphoric Logo" line features the brand icon as a metaphoric symbol of success. [Metaphoric Logo Ads] And the "Travelling Logo" line is part of the client's world - a place of eye-level dialogue or taking the role of a lucky charm. [Travelling Logo Ads]