Corporate Campaign
Deutsche Bank’s global brand communications concept introduced in March 2005 stages the Deutsche Bank brand icon as the carrier of corporate brand messages.
The "Winning with the Logo" concept turns the logo into a physical body and thus gives Deutsche Bank a tangible face for effective and globally aligned communication of its winning corporate story. Each individual creation calibrates the core message to a very specific market environment.
The "Empowering Logo" – the evolution of the concept with a consistent footprint across all media – uses strong visual metaphors and intriguing perspectives to stage Deutsche Bank’s "Passion to Perform".
Print Ads
Deutsche Bank´s 3D-Logo is at the centre of attention in the bank´s print advertisements.
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